Late last year, GM announced plans to launch a comprehensive collision certification program in the early part of 2018.
Since then GM has been building a set of requirements based on a rethinking of the certification program model to create a more complete repair experience for shops and customers.
GM Wholesale Channel Associate Rachel Rodriguez notes, “The program will be built on many of the same standards required for the Cadillac CT6 or other OEM repair networks.” This includes requirements for training (with I-CAR Pro Level 2 as a baseline), tools and equipment.
Rodriguez says, “GM’s program will stand apart by being very comprehensive—demanding a more thorough understanding and demonstration of OEM repair procedures and standards, with special attention to new critical areas such as pre- and post-repair scanning and calibration.”
“As part of that, we’re also focusing more on the right topics—not just input, but output as well,” she adds. The program will concentrate on the customer experience before, during and after the repair. It will
incorporate technologies like OnStar to “ensure customers get to the nearest shop that can do the right repair job,” based on location and crash severity, according to Rodriguez.
GM believes a significant part of that convenience will include the knowledge that customers are receiving the best care possible. John Eck, collision manager, GM Customer Care and Aftersales, declares work performed “within GM’s repair program will help ensure every collision repair is done to the highest standards, whether the work is done at a dealership, an independent body shop or by a multi-shop operator.”
Stay tuned for a formal communication from GM outlining repair network criteria and certification procedures.