NEW GM GENUINE PARTS AND ACDELCO LOGOS REFLECT GM’S NEW BRANDING
Stronger together — it’s always been the case when it comes to the relationship between GM and its part brands, GM Genuine Parts and ACDelco. So, it’s fitting that the new logos representing them are just as unified as their business efforts.
You’ll notice that the updated logos for GM Genuine Parts and ACDelco shown on this page both reflect the new version of GM’s corporate logo. The GM Genuine Parts logo includes the new GM brandmark; a new, brighter shade of blue; and a modern, clean font mirroring GM. ACDelco’s new logo includes the same new blue color, along with a refreshed red on the speed line underneath. The notches in the letters “A” and “D” have also been retired in favor of smoother, streamlined lettering.
These new logos are being incorporated into marketing and communications now and new packaging that features the branding begins preproduction this quarter and will be in market throughout the U.S. in Q4.
The move to align the logos with GM’s new brand identity is expected to strengthen the value brought by GM OE parts and service moving forward, especially as we all work as a team toward a future with electric vehicles and our common vision of zero emissions, zero crashes and zero congestion.