COLLISION REPAIR NETWORK UNITES INDEPENDENT SHOPS WITH GM-BACKED INITIATIVES
It’s nice to be part of a team – particularly if that team is recognized as highly skilled professionals who are backed by valuable resources and dedicated management.
That’s the message the Collision Repair Network (CRN) is trying to impart to independent body shops with its redesigned home page that includes a new promotional video.
Participants in the network benefit from a number of GM-supported initiatives. The company works with these facilities to meet metric-based standards that will set them apart from the competition, measuring areas such as scanning, calibration and overall repair procedures.
With membership in CRN, facilities also:
- Are included in the Collison Shop Locator on gmgenuineparts.com and acdelco.com
- Receive marketing materials that will help them promote their business
- Earn a variety of rewards based on their overall performance
The promotional video notes that CRN is GM’s recognized standard of promoting safe, proper repairs of GM vehicles, as well as providing a positive experience for customers. It also emphasizes that company’s flexibility in adapting to technology, which makes it a great partner for its CRN colleagues.